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- Investment Memo: Integru
Integru
Integrations without official APIs
Snapshot
Website | |
---|---|
Founded | 2023 |
Stage | Seed |
Sector | Internal APIs |
HQ | SF |
For those of us who spend too much time on the internet, it seems obvious that we’re entering a new era.
We used to use 2-3 tools per day. Now that number is much higher (and growing). Chalk that up to the growing chase for efficiency and more revenue-per-employee.
But as individual contributors and their organizations increase the number of vendors utilized, interoperability and having the ability to use all available company data becomes more and more of a pain point.
Fast forward to today, and we have scratched the surface on the best way to integrate all of these systems together - the main two ways being agentic browser automation (using a browser automation agent with step-by-step reasoning) and hardcoded browser automation (automating tasks via a script).
Integru is building a third option - reverse-engineering the platforms’ internal APIs.
They are backed by YC, have customers like Cal.com, and they are riding a platform wave that we believe will give them momentum for the next decade.
Here’s the full company report, additional resources, and 26 questions we’d ask to diligence Integru …

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