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- ๐ถ Alexa Grabell (Co-Founder & CEO @ Pocus) on branding as a PLG company
๐ถ Alexa Grabell (Co-Founder & CEO @ Pocus) on branding as a PLG company
Branding as a product-led growth company, creating early demand for your product, and extracting value from investors after they write checks
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This week we had on Alexa Grabell (@alexa_grabell) from Pocus.
Pocus is a product-led sales platform that helps GTM teams use data to improve customer acquisition, conversion, and expansion. Alexa is the co-founder & CEO, and she just raised $23mm to fuel their next phase of growth.
In this talk, we cover:
Branding as a product-led growth company
Creating early demand for your product
Extracting value from investors after they write checks
Some of the high-level takeaways from this talk:
The majority of software companies are mentioning product-led growth in their S-1โs. Each group of stakeholders prefer this over traditional sales.
The only way to solve problems is to understand them first. The best way to understand problems is to interview a ton of people.
"If you can build the category, you win."
Check out the full episode below:
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