📶 Alexa Grabell (Co-Founder & CEO @ Pocus) on branding as a PLG company

Branding as a product-led growth company, creating early demand for your product, and extracting value from investors after they write checks

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This week we had on Alexa Grabell (@alexa_grabell) from Pocus.

Pocus is a product-led sales platform that helps GTM teams use data to improve customer acquisition, conversion, and expansion. Alexa is the co-founder & CEO, and she just raised $23mm to fuel their next phase of growth.

In this talk, we cover:

  • Branding as a product-led growth company

  • Creating early demand for your product

  • Extracting value from investors after they write checks

Some of the high-level takeaways from this talk:

The majority of software companies are mentioning product-led growth in their S-1’s. Each group of stakeholders prefer this over traditional sales.

The only way to solve problems is to understand them first. The best way to understand problems is to interview a ton of people.

"If you can build the category, you win."

Check out the full episode below:

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Learning:

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https://playbooks.confluence.vc/community-builder-playbook

This playbook includes 23 lessons on:

  • Creating a community from scratch

  • Convincing people to join

  • Scaling the right way

  • Monetizing your work

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