Good morning 👋
When I obsess over things, I really obsess over them, and this month I have obsessed over our lifetime value of a new newsletter subscriber.
It seems simple at first, but I learned it’s pretty complex to actually calculate.
In this month’s outlook, I’ll break down the math I used to arrive at our number.
But first, here’s what all went right and wrong over the past month.
P.S. These updates are available to Pro subscribers.
These have become 1,500-2,000-word essays that share the good, bad, and ugly details of what it takes to build and scale an online business.
If you want to start receiving these and get access to the rest of our best offerings as part of your subscription, here’s how to bump up your plan.
