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A simple idea that I take seriously…


Elite media operators have unfair advantages in early-stage investing.

They have:

  • Content magnets that attract audiences and expand surface area

  • Built-in trust that compounds into authority

  • Curated opportunities won through that trust and authority

  • A vehicle to support portfolio companies that other firms cannot compete with


If the goal of venture capital is to invest into tomorrow’s best companies as early as possible, elite media operators have a vehicle to do that.

I realized this years ago when I started Confluence, and I have been building on this idea ever since.

Today, I run a small investment firm that backs the best opportunities surfaced through the work of this newsletter. The firm is called Outlaw.

More on the full thesis and execution plan can be found below:

Execution plan...

  • Manifesto: Answering why the world needs another venture fund (linked)

  • GP bio: Some context on me (linked)

  • Growing revenue-per-employee: Why efficiency is the new North star (linked)

  • Private markets arm race: Why the private markets are at an inflection point (linked)

  • How I source: Inbound and outbound systems to solve for coverage (linked)

  • How I pick: Founder filters, borrowed concepts, and writing for better thinking (linked)

  • How I win: Matching an investment product with what a pre-seed company needs (linked)

  • Portfolio construction: What the fund will look like and why (linked)

  • Working with me: What LPs can expect (linked)

More...

Teaser deck
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Data room request
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Next steps
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About...

Clay Norris

founder @ Confluence.VC, gp @ Outlaw

Other...

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