📶 the state of B2B monetization in 2025

Software pricing is changing, thoughts on what the automated firm looks like, and thinking through how much your options are really worth

June 05, 2025 • Estimated Reading Time: 7 minutes

Together with

Good morning 👋

And happy Thursday.

I used to believe that all software pricing was moving to become usage-based. I now don’t believe that to be true, but I do think that outcome-based pricing will become the goal for most companies over the next five years.

Kyle Poyar (Growth Unhinged + Tremont) has thought about all of this more than me, and he recently shared his latest annual report on B2B monetization. It’s great and worth reading in full.

Here are my condensed thoughts from that report …

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