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- ๐ถ Deal Flow Report: 03/03/24
๐ถ Deal Flow Report: 03/03/24
Preventative healthcare-as-a-service, vaginal microbiome testing, and how to manage your cortisol in real-time
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Hello ๐
Last week I shared a deep dive on the subverticals Iโm exploring over the next 9-12 months (hereโs the link if you missed it). Expect most of the deals shared here going forward to fall within one of these spaces.
Iโm currently going deep on longevity, aging, fertility, and femtech, and that can be evidenced in the deals shared this week.
Let me know what you think at the bottom of this email.
TL;DR:
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DEALS
Perfeqt ๐
Know what your body needs in two minutes
๐ Location: Zagreb, Croatia |
๐ญ My two cents: We're still in the early innings of the preventative healthcare movement, and we're seeing more adopters of companies like this.
Perfeqt gives you biomarkers on your health. All you have to do is pee on a stick.
There are other biomarker testing tools like this, but most of them require a person to wear a device or tracker in order to get that information. This type of solution makes it easier for the average person to adopt the product, but the question we have is whether or not the information is as good what you would get from the more obtrusive method.
โก๏ธ Dig into their site โฌ ๏ธ
Evvy ๐ฉบ
Vaginal microbiome testing and care
๐ Location: New York, NY |
๐ญ My two cents: I've written about this before, and maybe it's just because of my age, but I think we're in a boom cycle for women's health-tracking products.
Evvy sells vaginal microbiome testing kits, and they sell tracking software on the back of that to help women see how treatments and behaviors affect their microbiome. It has been built with the help of leading OB-GYNs, and the prescription is delivered straight to your door (I'm a big fan of companies making sensitive purchases more convenient like this).
I'm new to this space, so I still need to study competition risk. Another risk for any of these fertility products is the customer lifetime value since the window of opportunity for a product like this is smaller than other CPG products.
โก๏ธ Dig into their site โฌ ๏ธ
Paradigm ๐
Manage your cortisol in real-time
๐ Location: Redwood City, CA |
๐ญ My two cents: Cortisol impacts almost every biological process in your body. It can be the reason you canโt keep weight off, have sleep issues, or it could impact your fertility, autoimmune and cardiovascular health, and how quickly you age.
Paradigm has an app and creates saliva test kits that you can use to track your cortisol levels in real time. They include a detailed program that helps each customer optimize their cortisol levels and improve their metabolic health.
I think we're still in the early adoption phase of things like this, but I see them playing a larger role in the next 5-10 years. I worry about any D2C app, and I would also have questions around their supply chain stability since they will need to manage that for the saliva kits. The company would also need to create a new habit for the consumer which is always easier said than done.
โก๏ธ Dig into their site โฌ ๏ธ
TOOLS
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What was your favorite deal this week? |
Results from last deal flow report
What was your favorite deal this week?
๐ฉ๐ฉ๐ฉ๐ฉ๐ฉ๐ฉ Glimpse ๐ (23)
๐จ๐จ๐จ๐จโฌ๏ธโฌ๏ธ Proov ๐ฉบ (15)
๐จ๐จ๐จโฌ๏ธโฌ๏ธโฌ๏ธ AppliedVR ๐ฅฝ (14)
52 Votes
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- Clay
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