๐Ÿ“ถ Deal Flow Report: 03/03/24

Preventative healthcare-as-a-service, vaginal microbiome testing, and how to manage your cortisol in real-time

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Hello ๐Ÿ‘‹

Last week I shared a deep dive on the subverticals Iโ€™m exploring over the next 9-12 months (hereโ€™s the link if you missed it). Expect most of the deals shared here going forward to fall within one of these spaces.

Iโ€™m currently going deep on longevity, aging, fertility, and femtech, and that can be evidenced in the deals shared this week.

Let me know what you think at the bottom of this email.

TL;DR:

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DEALS
Perfeqt ๐Ÿ”Ž

Know what your body needs in two minutes

๐Ÿ“ Location: Zagreb, Croatia
โ„น๏ธ Sector: Digital Health
๐ŸŒฑ Stage: Seed
๐Ÿ“… Year Founded: 2021
๐Ÿ“Š Previous Investors: Eleven Ventures, Fil Rouge Capital

๐Ÿ’ญ My two cents: We're still in the early innings of the preventative healthcare movement, and we're seeing more adopters of companies like this.

Perfeqt gives you biomarkers on your health. All you have to do is pee on a stick.

There are other biomarker testing tools like this, but most of them require a person to wear a device or tracker in order to get that information. This type of solution makes it easier for the average person to adopt the product, but the question we have is whether or not the information is as good what you would get from the more obtrusive method.

โžก๏ธ Dig into their site โฌ…๏ธ

Evvy ๐Ÿฉบ

Vaginal microbiome testing and care

๐Ÿ“ Location: New York, NY
โ„น๏ธ Sector: Womenโ€™s Health
๐ŸŒฑ Stage: Series B
๐Ÿ“… Year Founded: 2020
๐Ÿ“Š Previous Investors: Left Lane, BoxGroup, General Catalyst, Virtue

๐Ÿ’ญ My two cents: I've written about this before, and maybe it's just because of my age, but I think we're in a boom cycle for women's health-tracking products.

Evvy sells vaginal microbiome testing kits, and they sell tracking software on the back of that to help women see how treatments and behaviors affect their microbiome. It has been built with the help of leading OB-GYNs, and the prescription is delivered straight to your door (I'm a big fan of companies making sensitive purchases more convenient like this).

I'm new to this space, so I still need to study competition risk. Another risk for any of these fertility products is the customer lifetime value since the window of opportunity for a product like this is smaller than other CPG products.

โžก๏ธ Dig into their site โฌ…๏ธ

Paradigm ๐Ÿ“Š

Manage your cortisol in real-time

๐Ÿ“ Location: Redwood City, CA
โ„น๏ธ Sector: Digital Health
๐ŸŒฑ Stage: Series A
๐Ÿ“… Year Founded: 2018
๐Ÿ“Š Previous Investors: Niremia Ventures, XRC Ventures

๐Ÿ’ญ My two cents: Cortisol impacts almost every biological process in your body. It can be the reason you canโ€™t keep weight off, have sleep issues, or it could impact your fertility, autoimmune and cardiovascular health, and how quickly you age.

Paradigm has an app and creates saliva test kits that you can use to track your cortisol levels in real time. They include a detailed program that helps each customer optimize their cortisol levels and improve their metabolic health.

I think we're still in the early adoption phase of things like this, but I see them playing a larger role in the next 5-10 years. I worry about any D2C app, and I would also have questions around their supply chain stability since they will need to manage that for the saliva kits. The company would also need to create a new habit for the consumer which is always easier said than done.

โžก๏ธ Dig into their site โฌ…๏ธ

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Results from last deal flow report

What was your favorite deal this week?

๐ŸŸฉ๐ŸŸฉ๐ŸŸฉ๐ŸŸฉ๐ŸŸฉ๐ŸŸฉ Glimpse ๐Ÿ”Ž (23)

๐ŸŸจ๐ŸŸจ๐ŸŸจ๐ŸŸจโฌœ๏ธโฌœ๏ธ Proov ๐Ÿฉบ (15)

๐ŸŸจ๐ŸŸจ๐ŸŸจโฌœ๏ธโฌœ๏ธโฌœ๏ธ AppliedVR ๐Ÿฅฝ (14)

52 Votes

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