Erica Amatori (Head of Marketing & Platform @ Alpaca VC)

Confluence.VC is a resource library and private community for venture and growth equity investors. Since launching, membership has grown to include:

Each week, we use this newsletter to highlight members that make up this community.

This week we had on Erica Amatori (@ericaamatori) at Alpaca VC.

Alpaca is a generalist fund that invests in pre-seed and seed deals within the US and Canada. In her role, Erica leads up marketing, platform, community, and operations. Erica has been one of our biggest supporters and most active community members, and we wanted to reward her engagement by highlighting her work.

In this talk, we discuss:

• Translating marketing experiences into investment skills

• Why venture firms are investing heavily into platform functions

• Being a resource for the founders you back (with resources like this and this)

• Supporting underserved communities

• Building incentive structures to reward community engagement

Check out the full episode below:

1. PeachPay: democratizing one-click checkout for eCommerce (referred by Lucas Fernandez)

2. Gaming Society: social gaming and content platform designed to connect, engage and educate sports fans interested in sports betting (referred by Lucas Fernandez)

If you would like to reach our community of investors and be considered as a featured company in this newsletter, please submit your company information here.

🔎 Understanding Venture Capital as an LP

🧘‍♀️ Ten trends in wellness & intimacy tech

📝 Really well done fund memos from Sahil and Ben

⏳ How timeless is timeless advice?

👩‍💻 Thoughts on the next industrial revolution taking place

🎨 The Creator Economy, NFTs, and the Rise of the Solo Corporation

• 645 Ventures is looking for a remote senior full stack engineer.

• Verizon Ventures is looking for a principal in Chicago.

• CA Ventures is looking for an analyst in Chicago.

• NYCA is looking for an investment associate in NYC.

• Rhapsody Venture Partners is looking for an associate in Cambridge.

• Stripes is looking for a software investor in NYC.

• Retail Aware: Software Engineer

• GeneMatters: Customer Success Specialist; Senior DevOps Engineer

• Genity: Multiple roles

• LayerCI: Multiple roles

What did you think about this week’s newsletter?

I love it 😍 | Meh 😒 | This stinks 🥵

Are you an investor that hasn’t joined this community? Submit your info to join below:

Thanks so much for reading! We began this initiative because of personal struggles we experienced while settling into venture roles, and we want to continue to make this newsletter a resource rather than a burden to your inbox. 

If you have any thoughts, suggestions, or feedback, please share it by using the chat bubble included in-between the heart icon and export box below. 👇