📶 building a GTM motion

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Good morning 👋

Every now and then you read a piece that is so good that

Today we’re breaking down one of those pieces (here is the full article).

It’s about building a GTM motion from scratch, and it’s something that all investors, founders, and operators should know how to do.

Let’s get into it.

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Today’s highlights

• How to build a GTM strategy from scratch

• How celebrities are becoming VCs (and VCs are becoming celebrities)

• The FTC goes after a challenger bank

• When smart people are bad employees