📶 Confluence.VC Behind the Scenes: October 2024 Recap

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Good morning 👋

October was a big clean up / process / systems month for us.

• We built out Notion CRMs with triggers and automations for three different offers (private investor community, investor recruiting, sponsorships)

• We have new data on how we’re valuing a new subscriber to this newsletter (plus new data on how much it is costing us to acquire an engaged subscriber)

• We found two new tools to effectively run a newsletter sales business (without hiring a full-time person - yet)

• We fixed a huge bug that was affecting deliverability on our outbound email campaigns

• We sent out six different email campaigns for each of our core offers

• Created a Halloween campaign funnel for members (we’ll circle up with how much ARR that generated once we have it)

More on all of that below plus what else went right / wrong along with our outlook.

P.S. From now on, these updates are only going out to premium subs.

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TL;DR:

• 📈 Pros

• 📉 Cons

• 👀 Outlook

• 🙏 Ask

• 🔎 Recap

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