We've been software guinea pigs for the past two years, and we've tested over 150 different tools to run our business.
These are the 22 best software products we used to run Confluence last year.
If you’re shopping software and want intros to any of these companies, let us know, and we’ll try to put you in touch with the right person.
P.S. This is a long one, and Gmail will clip the bottom half. If you want to read the full article, check it out online.
TL;DR:
P.P.S. We're paying customers of all of these companies, and we're affiliate partners for a few of them. These companies have improved our business, and we think they can do the same for yours. Do your own research before buying any new software.
CONTENT
beehiiv empowers you to create, monetize, and grow your newsletter with an all-in-one publishing suite.
beehiiv is still the most useful content tool we use for the second year in a row. Their software gives you growth tools, analytics, and monetization opportunities that no other newsletter tool can compete with, and our ROI from using their software is through the roof. | |
Create amazing videos from existing content.
InVideo lets you easily convert blog posts into videos. If you’ve created lots of written content, why not repurpose it? | |
Create a beautiful website or blog.
We made the switch to Wordpress around a year ago (from Squarespace), and we haven’t regretted the decision once. If plan on getting the most out of your website, you should start building on Wordpress. | |
The #1 content intelligence tool that helps content teams grow brands, organic traffic, and revenue.
Surfer has been the best SEO tool we’ve used, and we recommend it to anybody building a search presence. They also offer an SEO masterclass for anybody looking to get up-to-speed quickly. | |
Jitter is a fast and simple motion design tool that helps content teams tell better stories.
Motion design gives your marketing team superpowers. If you want higher conversion rates, you’re leaving money on the table not telling stories through motion. That’s where Jitter comes in. | |
MONETIZATION
Build your brand on your terms by running your online shop through Fourthwall.
We’ve tested a few different ways to sell merch. None have had everything we were looking for. Until we found Fourthwall. They make it easy for anybody to spin up an online store, | |
How communities can create talent networks for their members.
Pallet lets anybody monetize with attention to monetize through a job board or talent collective. We have worked with their team for the past two years to run the talent side of our business, and we recommend them to anybody with an audience. | |
The best way to sell courses and digital products.
It is our favorite software to build and manage a course, and we’d recommend it to anybody looking to start something similar | |
The easiest way to spin up, sell, and manage sponsorships.
If you like making money but hate dealing with admin work, this is a tool for you. | |
The easiest no-code platform to build customer portals and internal tools powered by Airtable or Google Sheets.
Softr lets anybody act like a developer. All you need it is a database, and they’ll let you easily build a front-end for it. We used it to build Commonapp, and their community has built hundreds of other cool applications. | |
beehiiv empowers you to create, monetize, and grow your newsletter with an all-in-one publishing suite.
We’re cheating and mentioning beehiiv twice. (It’s because it’s that good.) You can make money directly through the software through their ad network, premium subscriptions, and referring readers to other newsletters. | |
OPERATIONS
Smart AI scheduling for busy teams.
Let’s be honest - scheduling meetings sucks. Let somebody else handle that (like Reclaim) so you can spend more time on high-leverage tasks. | |
One tool for your whole company.
We couldn’t build a business without Notion. It’s a second brain, and it’s allowed for (some) of our crazy ideas to make sense. | |
Easily record and share AI-powered video messages with your teammates and customers to supercharge productivity
I hate meetings (I think they’re bad for the soul). Just record you’re screen and send over the video as a link. It makes working with contractors 10x easier, and I’ve probably saved myself 100 hours of meetings this year by using it | |
Manage your team all in one place.
We use Gusto to run payroll so it’s easier to work with contractors. If you’re starting out as a business owner, you can probably get away with making payments out of your bank account, but tax season will become a nightmare to chase down what can be deductible. | |
Build automated workflows customized for your role and business.
I don’t think there is a more useful software company out there. Zapier powers our entire business, and it helps us create automation through logic. If you use software and you’re time-constrained (that’s probably all of you), you should use Zapier. | |
Sell memberships and digital products through Squarespace, WordPress, Wix, Notion.
We use Memberspace to gate access to the private community page for Confluence. Their platform let’s people create subscription products (without needing to code), and it has allowed us to monetize Confluence through a paid community. They also handle a bunch of admin work like chasing down failed payments, automated abandon cart emails, etc.). | |
The email marketing, marketing automation, and CRM tools you need to create incredible customer experiences.
If you do any sort of email marketing, you need an email service provider (we learned this the hard way, but that’s another story). ActiveCampaign is the best we’ve found, and they help you set up all sorts of customer segments and automation so that you are sending the right information to the right person at the right time. | |
The AI-powered spend platform.
Before we started using Brex, we ran our billing like the Wild West. Nothing was accounted for, and we had a TON of spending slip through the cracks. That doesn’t happen anymore (shoutout Brex for saving us from ourselves). | |
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