Good morning 👋
As many of you know, I am fundraising for Outlaw.
One of the primary themes of the fund is this idea of narrative capital, converting attention into equity, and leveraging an audience as a curation layer for a larger investment vehicle.
There are tons of ways to capture value from an audience, I believe that most of them are played out, and as the fund name suggests, I don’t like following the status quo.
Personally, I think the biggest benefit of having an audience is the ability to act as a router of people, and that is how I try to position the real ability of this newsletter in those LP conversations.
The more people I meet through this audience, the better I can play my role as a router to connect people to capital, jobs, and ideas.
As the audience of interesting people grows, more doors are opened through direct and indirect intro paths.
The real infinite game of audience growth should be the pursuit of always being one introduction away, and we have tried to build our own audience with that pursuit in mind.
On that note, we’re doing something a little out-of-the-box.
We are starting a bounty system for some people we have been trying to get in front of for the fund. If you can get us a meeting, you get paid.
More on why we’re doing this, the rules of engagement, and the list of names are below …
Big breakdown
Bounty
Here is some more context on this new LP bounty system:
Getting in front of qualified LPs is the hardest part of a fundraising process. We’ve learned that the source of the introduction often means as much (if not more) than the quality of the presentation.
Borrowed credibility is the name of the game (especially for a first-time fund). If I cold emailed every LP on my wishlist, my hit rate would be abysmal. The best (and sometimes the only) intro path is through a trusted source.
We’ve played the long game of building trust with our readers. We have chosen to build in public, share the strategy with the readers of this audience, and most of you can tell our story without us needing to be present.
Now we’re offering an incentive to those who want to get more involved. More on that below.
We have linked a list of dream LPs we haven’t been able to get ahold of below. We have done a lot of the heavy lifting in terms of qualifying these folks, but we haven’t established an intro path yet.
If you are able to connect the dots and get us a meeting with any of these folks, we’ll shoot you $100.
Here are the rules:
Double opt-in only. Do NOT spam these people. If you do not know them personally, please do not reach out. As a general rule of thumb, if you do not have their email, you are not close enough to introduce
Use the blurb we’ve crafted below. These people like condensed information and the why behind why a person is reaching out. You can find our blurb below the list of names. All you have to do is personalize it a bit and mention why you want to connect us.
If the person opts-in, add us to the email thread. You can keep it short and sweet since each side should already have some context by that point. My Outlaw email is clay at outlaw dot vc.
If the person does not answer or declines, leave them alone. Do not bother them if they pass or ghost. It won’t hurt our feelings, and we don’t want you to get blocked or marked as spam.
Okay - enough with all of the rules.
Here’s the list of LPs we’ve been trying to convert …
Contact List
Contact | Intro email |
|---|---|
Ben Ehrlich @ First Momentum | |
Matt Walker @ Fortitude | |
Eitan Meisels @ Allocate | |
Steven Roussey @ Embarc Capital | |
Christopher Johnson @ Knightsbridge Advisers | |
Mark Shoberg @ Capital Creek Partners | |
Kyle Swenson @ Waycrosse | |
Parker Sessions @ Altacama | |
Keith Stone @ Brown Advisory | |
David Wilkens @ SFO | |
Caroline Pugh @ Era | |
Tracy Fong @ General Catalyst | |
Josh Kushner @ Thrive | |
Bill Pritter @ Single Family Office | |
Winston Alder @ Single Family Office | |
John Magliano @ Single Family Office | |
JC Webb @ JC Webb | |
Chasen Harris @ DFE Capital | |
Christian Reusche @ Phillips Academy | |
David Chiodo @ Performance Equity Management | |
Max Spencer @ Single Family Office | |
John Low @ Family Office | |
Morgan McNeely @ Pittco | |
Kamilla Szabados @ SFO | |
Caitlin Howie @ Gillon Capital | |
Lily Grantcharova @ Marron Capital | |
Gary Schorr @ Ariet Capital | |
Margo Doyle @ S-Cubed Capital | |
Ryan Ahlin @ CornerStone | |
Matthew Menkhaus @ Concurrent | |
Myles Wilcoxson @ Briar Hall | |
Sobhon Kairy @ Moonrise Capital | |
Austin Johnk @ Furman | |
Sholom Vogel @ Family Office | |
Hongyu (Charlie) Wang @ Family Office | |
Saule Keliauskaite @ GCIO | |
Jack Linke @ Milestones Capital | |
Peter Birk @ Catalyst Partners | |
Ethan Gray Rupp @ WISIMCO | |
Owen Lu @ Third Prime | |
Elizabeth Kasten @ Family Office | |
Courtney Dawson @ Family Office | |
Yannick Sonnenberg @ Emergence | |
Oren Monhite Yahav @ Gatewood | |
Elizabeth Browne @ GCM Grosvenor | |
Lindel Eakman @ Foundry | |
Daryn Dodson @ Illumen Capital | |
Misha Kryukov @ Endurance | |
Alexander Bente @ ADIFO | |
Austin Davie @ W3 Family Office | |
Christopher Aw @ Pandan Investments | |
Chris Sundberg @ LA WY Capital | |
Daniel Greenblatt @ AK Private Capital | |
Daniel Jeydel @ US Investment Partners | |
Janneke House @ Private Family Office | |
Jordan Curnes @ Exceller Hunt | |
Marina Nitsa Viergutz @ GVO Advisory | |
Michael Chudacoff @ Talavera Capital | |
Michael Sidgmore @ Broadhaven Ventures | |
Morris Wheeler @ Clarion Capital | |
Rajen Ruparell @ TwoGoose Ventures | |
Reid Robbins @ Forty Four Holdings | |
Rosa McCormick @ Key Light Capital | |
Ross Chaifetz @ Chaifetz Group | |
Ryan Josephson @ Stonecroft Management | |
Ryan Mays @ Mays Family Enterprises | |
Scott Catto @ Broadshade Investments | |
Shafin Damani @ PuffinVC | |
Siddharth Saxena @ Vedanta Capital | |
Spencer Jamison @ Alder Companies | |
Stephen Mutz @ Wind River Ventures | |
Stephen Daubert @ Westlake Asset Management | |
Suleman (Suli) Ali @ Ali Capital | |
Philip Collins @ Casimir | |
Douglas Beyer @ Roaring Brook | |
Trent Herren @ 8808 | |
Amar Chokhawala @ Amar Chokhawala | |
Yaroslav Slyuzberg @ One Horizon | |
Kris Knecht @ Overlay Capital | |
Alex Garza @ Epic Funds. | |
Ed Stubbings @ Ternion | |
Darren Chappell @ Capstone Partners | |
Adam Marchick @ Akkadian | |
Sayu Sinha @ Private FO | |
Ning Fan @ CreditEase | |
Joe Sindelar @ HighVista | |
Evan McQueen @ Mango Loop | |
Julia Maltby @ Fengate | |
Avanish Sahai @ Synapse | |
Sarah Adams Anderson @ Vault Fund | |
Christopher Schelling @ Aksia | |
Aakar Vachhani @ Fairview | |
Evan Finkel @ Integra | |
Dario de Wet @ LTV Capital | |
Jason Howard @ New Catalyst | |
Ramzi Samir Samara @ MASIC | |
David Clark @ VenCap | |
Fernando Saif @ Azet Capital | |
Justin Dyer @ AWM Capital | |
Marius Weber @ AQVC | |
Ted Cleary @ Archer Private Investments | |
Raphael Ades @ Aston Capital | |
Monica Black @ LL3 | |
Patrick Burnette @ Willett Advisors | |
David Tan @ Shanda | |
Matt Diestel @ QIC | |
Joshua Collinsworth @ Nomadic Value Partners | |
Carolina Huaranca Mendoza @ First Close | |
Alex Tonelli @ Endurance | |
Peter Jarman @ Cross Creek | |
Brandon Smith @ Cortes Capital | |
Kellen Schmitz @ Caprock | |
Heinz Blennemann @ Blennemann Family Investments | |
Russell Deakin @ Aceana Group | |
Charles Goodrich @ Timberline | |
Erin Collar @ V0 | |
Charlotte Palmer @ Integra | |
Kate Orb @ 1EP | |
Holger Seidel @ Adina | |
Seck-Eng Tan @ Aestus Capital | |
Seth Herren @ Bakala Capital | |
Mark Daher @ Daher Investments | |
Mark Bulkeley @ DC Investment Partners | |
Alex Keith @ Deep Acre | |
Vishal Verma @ Edgewood Ventures | |
Clément Hardy @ Financière Saint James | |
Benjamin Ratz @ foobar | |
Ish Dugal @ GoldenArc | |
Michael Notaro @ Hanwha Asset Management | |
Farhan Lalji @ LTV Capital | |
Erin McCafferty @ Mosaic Funds | |
Seungha Ku @ Nexus Bay | |
Davyd Gromenko @ RSJ | |
John Callaghan @ Shea Ventures | |
Felipe Valencia @ Veronorte | |
Joo-Lee Lim @ World Innovation Lab | |
Justinas Milašauskas @ Willgrow |
Blurb
Outlaw is the investment layer of a curated ecosystem built over the past 6+ years.
Strategy: The fund will invest in 50 high-slope founders (formerly-exited founders, Pareto employees, founders with unique audiences) who are building within the general theme of helping companies grow revenue-per-employee (consolidating back office personnel; reallocating towards front office personnel). We will find these people early ($8m - $12m post-money / cap), and we will reserve 20% of the fund for reserves.
Support: The fund will help portfolio companies grow their business through our media arm in ways that other pre-seed funds can't (talent routing, narrative distribution, connection to downstream capital).
More on fund I can be found in the teaser deck (linked), and a full data room with track record, portfolio construction, etc. is available upon request.
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