📶 the new search arena

Companies are winning (and optimizing) traffic from AI search, the job title paradigm shift, and why DeepSeek hasn't raised yet

March 12, 2025 • Estimated Reading Time: 6 minutes

Good morning 👋

Sometimes I wish I had a calculator built into my computer to tell me how many keys I hit in a day because I was putting up numbers yesterday.

For anybody who has observed internet search patterns over the past few years, it’s pretty clear that they way people find information has changed.

Google no longer has control of search, and AI search is driving more and more qualified traffic to businesses.

Mercury’s CEO shared some data on what he’s seeing, and we break that down in today’s piece.

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