📶 The future of VC marketing is interactive

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Good morning 👋

I’ve gotten to know Laurie over the past few months, he is one of the most thoughtful people I know when it comes to venture content, and he has built his business to help investors create more content that gets noticed.

Attention is the new oil, but there are so many hours in the day. Every investor is trying to win the attention game, but some are definitely doing it better than others.

Some of those who have done it the best have taken a different approach than the masses; they are building interactive marketing assets instead of static content that goes stale.

Here are Laurie’s thoughts on why this is happening, examples of who is running the strategy well, and some advice for those of you looking to build the same things for your own fund …